Twitter

Sri Lanka, April 24 -- Twitter is top of mind because of the saga of Sachi Tharoor and Lalith Modi that unfolded at the last IPL. Both lost their job on the Kochi franchise issue. In fact when I met the Twitter CEO Dick Castello at a conference last year I mentioned this incident and he could not believe the impact that Twitter had had in our lives in this part of the world. Which explains how much this innovation have changed consumer behaviour. The concept was originally created by Jack Dorsey way back in 2007 and since then, it has grown to be an Internet phenomenon often featured on key news channels as a modern fad. It has now become the best way to keep family, friends, and co-workers up-to-date with changes that are happening around the world. All that an individual has to do is to use an instant messenger service, the web, or with mobile text to do this task. The message sent out by Twitter users have to be limited to 140 characters which is just enough for a quick update. Twitter can also be linked to other social networks, blogs, and websites which makes it unique and marketable as a strong method of communication in todays business world.

Published by HT Syndication with permission from Daily News Sri Lanka.

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