Korea: Sweat-Absorbing/Quick Drying Casual Wear Gains Popularity

Casual wear and sportswear with sweat-absorbing and quick drying properties have won popularity in Korea. Apparel manufacturers expect that such items will cover the fall in sales of regular apparel. Daehan Synthetic Fiber Co., Ltd. put "Neo Cool" on the market in February, and Tongkook Corporation launched sales of "i-COOL" in March. A first comer in this field is Invista (formally Du Pont), which has been marketing "Cool Max" for ten years. Kolon Industries, Inc. and Hyosung Corporation have entered this field …