Netflix's announcement that it is buying the rights to "House ofCards," a dramatic series starring Kevin Spacey as an ambitiouspolitician, marks an important transition point in how entertainmentis delivered - one that should only improve the breadth and qualityof content available to consumers.
When the show premieres late next year, it will be available onlyon Netflix. This is no short-term gamble or gimmick - the companycommitted to two full seasons of hour-long episodes. "House ofCards" will, in every sense but how it is delivered, be atraditional TV drama.
While it may sound strange for a company like Netflix to hostsuch an offering, the rise of broadband has rendered the traditionalTV model outdated. In the past, TV networks just happened to be theonly game in town for delivering entertainment to consumers. Nowthat this is no longer the case and anyone who can afford thebandwidth can broadcast video content, there has already been agreat flowering of creativity, from short YouTube videos to so-called "webisodes" of Internet-only miniseries.
But Netflix, by bringing on board a major Hollywood figure whowill star in a full-blown TV drama, is taking this trend to the nextlevel. By diving headfirst into the concept that a TV show willthrive or falter based on its quality and popularity - not on thename of the network behind it - Netflix's move should emboldenother companies to take the sort of creative risks that lead tocompelling entertainment.
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